Born in Madrid, Spain, where he graduated in Journalism at San Pablo CEU University, Juan began his career in the publishing world as an intern at Vanidad Magazine when he was 21 years old.  After a year in this position he was promoted to the production department at Marie Claire Spain. At 23 he was hired at El Pais newspaper as fashion editor of their new supplement EP3 and contributor of El Pais Semanal Sunday supplement, where he worked for 5 years. Juan has also contributed to Esquire (Spain) magazine as fashion editor since the launch in 2007.

In 2010 Juan joined Harper’s Bazaar Spain as Fashion Director collaborating with such photographers as Hans Feurer, Nagi Sakai, Txema Yeste, Alique, Nico and Bruno Staub on photo shoots with high-level model talent and celebrities. In 2017 he moved to Vogue Espana, where he currently resides as Fashion Director of the publication.  He has also styled for top fashion brands in Europe and the US including Loewe, Tag Heuer, J Brand, Pronovias and Hugo Boss to name a few.

Juan splits his time between New York and Madrid.